Our Mission and Values

Our Mission at Deesan
  • To offer luxurious, high-quality home textiles made exclusively from Shirpur cotton, ensuring comfort, durability, and elegance. 

  • To promote sustainable and ethical practices in every aspect of our production process, from cotton cultivation to product delivery. 

  • To contribute to the socioeconomic upliftment of Shirpur's farming communities through fair trade practices and supporting local water conservation efforts. 
Our Vision at Deesan
  • To transform Shirpur into a leading hub of economic prosperity and industrial excellence, particularly in the textile sector.

  • To be the leading global brand in luxury home textiles, recognized for our commitment to quality, sustainability, and social responsibility.
Quality and Luxury:

Delivering unparalleled softness, comfort, and durability in every product. 

Sustainability:

Committing to eco-friendly practices that preserve the environment and ensure the well-being of future generations. 

Ethical Practices:

Ensuring fairness, transparency, and respect for all individuals involved in our supply chain. 

Community Support:

Contributing to the prosperity and growth of Shirpur's farming communities. 

Innovation:

Embracing tradition while seeking innovative solutions for a sustainable future. 



To Realize Our Vision, We Have Outlined Several Strategic Mission Projects:
  • Developing Specialty Products For Our Clients: 

We are committed to innovating and producing high-quality specialty textile products tailored to the unique needs and preferences of our clients. 

  • Delivering Specialty Products In The Knit & Towel Segments: 

We aim to excel in the production and delivery of specialty textile products, particularly in the knit and towel segments, ensuring superior quality and customer satisfaction. 

  • Forging Strategic Alliances With Global Brands & Retail Chains: 

We seek to establish strategic partnerships and alliances with leading global brands and retail chains to expand our market reach and enhance our presence in the international textile industry. 

  • Building A Fully-Equipped Design Centre To Service Clients: 

We are dedicated to establishing a state-of-the-art design center equipped with cutting-edge technology and resources to cater to the design and creative needs of our clients, fostering innovation and collaboration. 

  • Setting Up A Dyeing Unit With Capacity Of 500,000 Meters Per Day: 

We plan to invest in a modern dyeing unit with a production capacity of 500,000 meters per day, utilizing advanced techniques and processes to ensure efficiency and quality in our operations. 

  • Expanding Our Capacity To 200,000 Spindles: 

We are committed to expanding our manufacturing capacity to 200,000 spindles, enabling us to meet growing demand and maintain our position as a leading textile producer. 

Through these mission projects, we are dedicated to driving sustainable growth, fostering innovation, and contributing to the economic development and prosperity of Shirpur and beyond.